Free Google Sheets Template

McKinsey GE Matrix Template

Take the guesswork out of strategic portfolio management with this dynamic template. Evaluate your business units' performance and industry potential with ease, and let the automated matrix guide your next move.

  • Intuitive and automated design
  • Hassle-free setup and inputs
  • Tailored for strategic clarity
  • Designed for strategy experts and beginners alike

This template is built in Google Sheets and does most of the work for you. Just add weights and scores for your business units, and the matrix will update automatically. No complicated setup—just results you can use!

Built by our strategy experts!

Why people love this template:

Seamless Automation

Your matrix builds itself as you add data, giving you an instant visual overview without manual effort.

Simplifies Strategic Decisions

No need to overthink—just follow the steps to analyze your SBUs and identify their positioning with confidence.

Insight-Driven Planning

The insights gained from this matrix empower you to decide whether to invest, hold, or divest in each SBU, ensuring a clear roadmap for growth.

Backed by Strategy Expertise

This proven framework has been used by top organizations to prioritize resources and optimize business portfolios.

Thanks for sharing! Will be using this at our upcoming strategy off-site sessions. I like how simple and clean it is..!
Harold Mayer

Get your hands on our free Google Sheets template now!

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