Free Google Sheets Template

PESTLE Analysis Template

Identify and prioritize external factors that impact your business with this easy-to-use Google Sheets template!

Evaluate Political, Economic, Social, Technological, Legal, and Environmental influences, assign scores, and get automated priority rankings to focus on what matters most.

A Smarter Way to Analyze External Risks

✅ Automated priority scoring—no complex formulas to set up
✅ Simple dropdown selections for quick input
✅ Designed for business leaders, strategists, and decision-makers
✅ Instant insights to help you stay ahead of external changes

This Google Sheets template eliminates the need for manual calculations.

Just enter your factors, assign impact and importance scores, and the sheet will automatically generate priority rankings—so you can focus on high-impact risks and opportunities.

Built by Cascade's strategy experts!

Why you'll love this template:

Automated Prioritization

The template calculates priority scores based on impact, urgency, and relevance, helping you identify critical external factors at a glance.

Clarity for Strategic Action

Quickly determine which political, economic, or technological trends require immediate attention, ensuring your strategy remains proactive.

Built for Decision-Makers

Whether you’re planning for market shifts, regulatory changes, or emerging technologies, this tool makes external analysis fast and actionable.

Developed by Strategy Experts

Built using a proven framework trusted by top organizations to anticipate risks and seize new opportunities.

We've used lots of Cascade's resources over the years and they've changed how we think about and execute strategy.
Nathan Gyanore
Senior VP
GMS

Get your hands on our free Google Sheets template now!

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