A Change Communication Plan outlines how an organization will communicate changes within the company. It should include the focus areas for communication, objectives, measurable targets (KPIs), and related projects to achieve the desired results. The plan should also include the resources and timeline necessary to put the plan into action.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
The Change Communication Plan template is designed for change management teams and managers who need to plan and execute effective communication strategies during organizational changes. This template provides an outline of the steps to help teams create a comprehensive change communication plan.
Focus areas are the key areas of focus in a change communication plan. Examples of focus areas may include: Effective Change Communication, Change Management, and Change Adoption. Each focus area should have objectives, actions, and measurable targets (KPIs) that are specific to that particular area.
Objectives are long-term goals that need to be achieved in order to be successful in the focus area. Objectives should be measurable and achievable. Examples of objectives for the focus area ‘Effective Change Communication’ could include: Improve Change Communication and Minimize Change Resistance.
Key Performance Indicators (KPIs) are measurable targets that are set to track progress towards an objective. KPIs should be numerical and have an initial value and a target value. Examples of KPIs for the objective ‘Improve Change Communication’ could include: Increase awareness of change initiatives, and Increase employee engagement with change initiatives.
Projects (or actions) are the steps needed to achieve the KPIs. Examples of projects to achieve the KPI ‘Increase awareness of change initiatives’ could include: Develop a Communication Plan, Establish Change Management Process, and Implement Change Readiness Program.
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