What is a Digital Marketing Plan?
A digital marketing plan is an actionable plan to manage your digital presence. It includes a set of activities, objectives, and tactics that are tailored to meet your marketing goals. It also includes a plan to track and measure your progress towards those goals. The plan should be updated regularly to ensure that it remains relevant and effective.
What's included in this Digital Marketing Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Digital Marketing Plan template for?
The Digital Marketing Plan template is perfect for marketing and sales leaders, managers, and teams of all sizes and industries. It can help you create a comprehensive plan to manage and optimize your digital presence. With this template, you can develop your digital marketing strategy and define clear objectives to achieve success.
1. Define clear examples of your focus areas
Your focus areas should represent the main goals of your digital marketing plan. Examples of focus areas can include increasing brand awareness, improving customer engagement, or increasing online conversions. Once you have identified your focus areas, you can then define objectives that fall under those areas.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals that need to be achieved in order to accomplish the focus area. For example, if one of your focus areas is increasing brand awareness, your objectives could include increasing social media posts and increasing website traffic. These objectives should be measurable and have a specific target.
3. Set measurable targets (KPIs) to tackle the objective
Once you have identified your objectives, you will need to set measurable targets, or Key Performance Indicators (KPIs). These KPIs will help you track and measure your progress towards achieving your objectives. Examples of KPIs include increasing followers, website visits, page views, and website conversions.
4. Implement related projects to achieve the KPIs
Projects, or actions, are the tasks that need to be completed in order to achieve your KPIs. Examples of projects can include increasing website content, improving SEO optimization, and increasing customer surveys. Projects should be tailored to meet the objectives of your digital marketing plan.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform is a powerful tool to help you quickly and easily create and manage your digital marketing plan. With Cascade, you can define objectives, set KPIs, and track and measure your progress. Cascade will help you achieve faster results from your digital marketing strategy.