An employer brand strategy is a plan used to guide a company’s efforts in building a positive reputation across all its key stakeholders, most notably potential and current employees. The strategy should include objectives, actions, and metrics that are measurable to help track progress and results. From the initial identification of the employer brand, to the implementation of plans to ensure its success, a strategy is a critical component of a company’s success.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
The employer brand strategy template provided by Cascade Strategy Execution Platform is designed for HR teams of all sizes and industries. It provides a detailed framework for creating an employer brand strategy that will help any organization build a positive reputation and attract and retain the best talent.
The first step in creating an employer brand strategy is to identify the focus areas that will help your organization reach its goals. These focus areas should be related to the core values and mission of your organization and should be tailored to your specific needs. Examples of focus areas include building positive employer brand, enhancing employee experience, and improving company culture.
Once you have identified the focus areas, you should think about the objectives that should fall under each area. Objectives should be specific, measurable, and attainable goals that will help your organization move closer to achieving its goals. Examples of objectives include increasing awareness of the brand, engaging potential candidates, and increasing employee satisfaction.
To ensure that your objectives are achievable, you should set measurable targets, also known as KPIs, for each objective. KPIs should be specific, achievable goals that can be tracked and measured, such as increasing brand awareness by 10%, increasing applications by 50 people, and increasing employee satisfaction by 8%. Setting measurable targets will help you track progress and measure success.
Once you have set measurable targets, you need to implement projects that will help you reach those targets. Projects should be tailored to the specific objectives, and could include things like developing social media campaigns, hosting virtual job fairs, and reviewing and updating benefits packages.
If you’re ready to accelerate your strategy beyond simple spreadsheets and see faster, more tangible results, Cascade Strategy Execution Software is your next step. Unlike spreadsheets that can slow down as strategies evolve, Cascade provides a centralized, scalable platform with real-time updates and automated reporting. This allows your teams to collaborate effectively, adapt quickly to changes, and maintain alignment across all levels. Enhance your strategic execution with tools like visual dashboards that integrate planning and execution seamlessly. Sign-up for free or book a demo with one of our strategy experts to elevate your strategy execution today.
