An employer branding strategy is aimed to attract top talent, increase employee satisfaction and loyalty, and create a positive reputation for the company. It is based on the idea that a company’s brand is not only the product of its marketing efforts, but also its employees and their experiences. An employer branding strategy involves creating a positive image of the company as an employer, and a place to work, that resonates with the right people. This involves activities such as creating a strong employer brand identity, developing a unique employer value proposition, and engaging in effective employer branding campaigns.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
The Employer Branding Strategy template is designed to help HR and employer branding teams in various industries create an employer branding strategy that helps to attract and retain top talent and enhance the company's reputation. The template outlines the steps necessary to develop a successful employer branding strategy, from defining focus areas to setting measurable targets and implementing related projects. It also provides a framework for tracking progress and evaluating the effectiveness of the strategy.
Focus areas are the specific areas of your branding strategy that you want to focus on. Examples of focus areas for an employer branding strategy could include recruiting, onboarding, employee engagement, and more. When creating your focus areas, be sure to consider the objectives, KPIs, and projects that each focus area will involve.
Objectives are the goals that you want to achieve in each focus area. They should be specific, measurable, and achievable. Examples of some objectives for the focus area of Employer Branding could be: Increase Positive Employer Reputation, and Increase Employee Retention.
KPIs (Key Performance Indicators) are the metrics that you will use to measure progress towards your objectives. They should be measurable, have an initial value and a target value, and have a unit of measurement. For example, for the objective of increasing positive employer reputation, the KPI could be increasing positive employer brand perception, with an initial value of 40% and a target value of 60%.
Projects (actions) are the initiatives that you will undertake to achieve your KPIs. Each project should be clearly defined and have a timeline and budget. For example, to increase positive employer brand perception, you could implement an employer branding campaign with a timeline of one year and a budget of $10,000.
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