An external communication plan outlines the strategies and tactics your organization will use to communicate with external stakeholders, such as customers, partners, and the general public. It identifies the objectives of the plan and how they will be achieved, and also establishes measurable targets or KPIs to track progress.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
This External Communication Plan template is designed to help marketing and public relations teams create a plan for their external communication. It provides a structure to define focus areas and objectives, set measurable targets, and implement related projects. The template is easy to use and can be adapted to the specific needs of your organization.
A focus area is a specific area of your external communications strategy. Examples of focus areas can include engaging with customers, enhancing brand awareness, and managing public relations. Each focus area should have a set of objectives and related projects that will help you reach your goals.
Objectives are specific goals that you would like to achieve for each focus area. They should be measurable, achievable, and time-bound. Examples of some objectives for the focus area of Engaging with Customers could be: Increase Customer Engagement, and Increase Customer Satisfaction.
KPIs are measurable targets that you can use to track progress towards your objectives. They should be specific, measurable, achievable, relevant, and timely. Examples of KPIs could include increasing customer loyalty program signups, reducing average response time, or increasing followers on social media channels.
Projects, also known as actions, are the initiatives that need to be completed in order to achieve the KPIs. Examples of projects could include establishing a customer loyalty program, improving customer support response times, or increasing social media presence. Each project should have a timeline, budget, and resources assigned to it.
If you’re ready to accelerate your strategy and see faster results, consider using Cascade Strategy Execution Software. Unlike spreadsheets, Cascade provides a streamlined platform designed to help you create, track, and execute your strategy with ease. Sign-up for free or book a demo with one of our strategy experts to get started today!
