What is a Government Affairs Strategy?
A government affairs strategy is a plan that outlines the specific objectives and actions your organization will take to influence public policy, monitor and analyze public policy, and engage with external stakeholders. It is designed to ensure that your government affairs team's initiatives are aligned with the organization's overall goals and that they are effective in achieving those goals. This strategy template provides a comprehensive framework to help organizations create their own government affairs strategy.
What's included in this Government Affairs Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Government Affairs Strategy template for?
This government affairs strategy template is designed for government affairs teams and organizations of all sizes and industries. It provides a comprehensive framework to help organizations develop an effective government affairs strategy that aligns with their organizational goals and objectives.
1. Define clear examples of your focus areas
Focus areas are broad topics that define the scope of your government affairs strategy. Examples of focus areas could include influencing public policy, monitoring and analyzing public policy, and engaging with external stakeholders. It is important to identify and define each focus area to ensure that your government affairs strategy is comprehensive and effective.
2. Think about the objectives that could fall under that focus area
Objectives are specific, measurable goals that need to be achieved in order to accomplish the focus area. Examples of objectives could include increasing awareness of government affairs initiatives, increasing public engagement, monitoring changes to public policy, and strengthening relationships with external stakeholders.
3. Set measurable targets (KPIs) to tackle the objective
KPIs are measurable targets that you can use to track your progress and determine whether or not you are achieving your objectives. Examples of KPIs could include increasing the number of legislators engaged, increasing the number of people attending public events, increasing the number of policies tracked, or increasing the number of research reports published.
4. Implement related projects to achieve the KPIs
Projects are the specific actions that need to be taken in order to achieve the KPIs. Examples of projects could include lobbying legislators, creating public-facing campaigns and events, establishing a tracking system to monitor changes, or researching and analyzing impact of policy changes.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is a strategy execution platform that helps organizations create, track, and measure the progress of their strategies. Cascade provides a comprehensive framework to help organizations quickly and easily implement their strategies, manage their initiatives, and measure their success.