What is a Marketing and Communications Plan?
A marketing and communications plan outlines the strategies and tactics that a company or organization uses to reach their marketing and communication goals. This plan should include a specific timeline, goals, objectives and strategies, as well as a budget and timeline for execution. The plan should be reviewed and updated regularly to ensure that it remains relevant and effective.
What's included in this Marketing and Communications Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Marketing and Communications Plan template for?
This marketing and communications plan template is designed for marketing and communication teams in all industries. It provides a step-by-step guide to help you create a comprehensive plan for marketing and communication activities. This template can be used to create a plan that outlines your focus areas, objectives, KPIs, projects, and timelines.
1. Define clear examples of your focus areas
Focus areas are the different areas that you plan to focus on for your marketing and communication activities. Examples of focus areas include developing an effective digital marketing strategy, increasing social media presence, and improving customer service. For each focus area, you should define specific objectives, actions, and KPIs.
2. Think about the objectives that could fall under that focus area
Objectives are the goals that you aim to achieve with your marketing and communication activities. These objectives should be specific, measurable, achievable, relevant and time-bound (SMART). Examples of some objectives for the focus area of Develop an Effective Digital Marketing Strategy could be: Increase Brand Awareness, and Increase Sales.
3. Set measurable targets (KPIs) to tackle the objective
KPIs are the metrics that you will use to measure the success of your objectives. Examples of KPIs include website traffic, sales conversions, followers, likes, and customer satisfaction ratings. These KPIs should be tracked regularly in order to measure the success of your objectives.
4. Implement related projects to achieve the KPIs
Projects are the actions that you will take to achieve your KPIs. Examples of projects include creating and implementing digital marketing campaigns, implementing targeted email campaigns, creating content for social media, and implementing customer feedback surveys. Each project should be measured against its related KPI to track its success.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is a powerful strategy execution platform that helps you track and measure your marketing and communications strategy. With Cascade, you can create a marketing and communications plan, track progress, and measure progress against your KPIs. Cascade also allows you to collaborate with colleagues and get real-time insights into your strategy's performance.