What is a Marketing Strategy?
A Marketing Strategy defines how a business will promote and sell its products or services. It outlines the specific actions and tactics that will be used to reach the target audience and achieve marketing goals.
What's included in this Marketing Strategy Template?
- 3x Focus Areas
- 9x Objectives
- 9x Projects
- 18x KPIs
Who is this Marketing Strategy Template for?
This Marketing Strategy Template is designed for leaders and teams from organizations looking to develop a comprehensive plan for promoting and selling their products or services. It can be customized to fit the specific needs and goals of any business.
How is this Marketing Strategy Template relevant to your organization?
This Marketing Strategy Template provides a structured approach for creating a comprehensive marketing plan that is aligned with your business goals. By following the outlined focus areas, objectives, actions, and measures, you can ensure that your marketing efforts are targeted, effective, and measurable. By regularly reviewing and adjusting your marketing strategy, you can stay competitive and continually improve your marketing performance. Overall, this template can help your organization make informed decisions about your marketing efforts and achieve success in your industry.
1. Define clear examples of your focus areas
A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your Marketing Strategy. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.
For example, the focus areas in this Marketing Strategy Template are: Brand Awareness; Lead Generation; and Customer Retention.
2. Think about the objectives that could fall under that focus area
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example objective that could fall under the focus area of Brand Awareness could be: Increase brand awareness among target audience.
3. Set yourself measurable targets (KPIs) to tackle the objective
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI in this Marketing Strategy Template associated to the objective Increase brand awareness among target audience could be: Increase in social media followers by 20%.
4. Implement related projects to achieve the set KPIs
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
A project example for the objective Increase brand awareness among target audience could be: Launch social media campaign with targeted ads and influencer partnerships.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.
Use this Marketing Strategy Template and launch your strategy in Cascade; it's $0 forever.