A media business continuity plan outlines how a media business will respond to and recover from unplanned events or disasters. The plan should include steps to maintain operations, protect personnel, secure facilities, and restore services. It should also include strategies for managing disruption to production, distribution, and information dissemination.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
This template is designed for media businesses, broadcasting organizations, and publishers that need to develop a business continuity plan to address the continuity of media production, content delivery, and information dissemination during emergencies or unforeseen circumstances.
Focus areas are the main areas of the business that need to be addressed in the continuity plan. Examples of strategic focus areas that could fall under a Media Business Continuity Plan could be: Develop Media Production Process, Optimize Content Delivery, and Improve Information Dissemination.
Objectives are the goals that need to be achieved in order to successfully meet the focus areas. Examples of objectives could include increasing production capacity, reducing production costs, increasing content delivery speed, and increasing content delivery reach.
KPIs are measurable targets that need to be achieved in order to reach the objectives. Examples of KPIs could include increasing production capacity from 5 videos per day to 15 videos per day, reducing production costs from $1000 per video to $500 per video, increasing content delivery speed from 3 seconds to 1 second, and increasing content delivery reach from 5 countries to 10 countries.
Projects (or actions) are the steps needed to achieve the KPIs. Examples of projects could include implementing a media production process, using automated tools to reduce manual labor, implementing a Content Delivery Network (CDN), and leveraging influencers.
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