A membership strategy is a plan created by organizations to acquire and retain customers. It involves setting goals, creating actions to achieve those goals, and setting metrics to measure the success of the plan. Organizations use membership strategies to measure their success, build relationships with their members, and optimize their marketing and sales efforts.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
The Membership Strategy Template is for membership teams that need help creating strategies to acquire and retain members. This template provides a framework for teams to easily organize their ideas, set measurable goals and objectives, and implement projects to achieve those goals.
The Membership Strategy Template helps teams define their focus areas, which are the topics that are most important to the success of their strategy. Examples of focus areas could include increasing member acquisition, increasing member retention, or increasing referrals. Each focus area will require its own set of objectives, actions, and metrics.
Objectives are the goals that need to be achieved in order to reach a desired outcome. Objectives should be specific and measurable. Examples of some objectives for the focus area of Increase Member Acquisition could be: Increase Membership Signups, and Increase Conversion Rate of Prospective Members.
KPIs (Key Performance Indicators) are metrics used to measure the success of a strategy. In order to measure the success of an objective, teams should set measurable targets. For example, if an objective is to increase the number of signups per month, the KPI could be to increase the number of signups by a certain percentage each month.
Projects (actions) are initiatives that teams can take to achieve their objectives and meet their KPIs. For example, if an objective is to increase the number of signups per month, a project could be to increase awareness and visibility of membership benefits. Teams should create projects that are specific and measurable.
If you’re ready to accelerate your strategy and see faster results, consider using Cascade Strategy Execution Software. Unlike spreadsheets, Cascade provides a streamlined platform designed to help you create, track, and execute your strategy with ease. Sign-up for free or book a demo with one of our strategy experts to get started today!
