What is an Online Marketing Plan?
An online marketing plan outlines a business's overall strategy for marketing their products or services online. It includes goals, objectives, tactics, budgets, and timelines for each part of the plan. This plan can be used to help make informed decisions about how to best target potential customers and to allocate marketing resources in the most effective way.
What's included in this Online Marketing Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Online Marketing Plan template for?
The Online Marketing Plan template is for digital marketing teams or managers in any industry looking to create a comprehensive online marketing plan. It is designed to help break down larger goals into smaller, achievable objectives and to identify the best strategies and tactics to achieve those objectives. It is ideal for businesses looking to maximize their online presence, increase conversions, and improve customer service.
1. Define clear examples of your focus areas
The first step in creating an online marketing plan is to define your focus areas. These are the main areas that your plan should focus on, such as enhancing digital presence, increasing conversion rate, or improving customer service. These focus areas should be tailored to your specific business and goals, and should be based on your current marketing efforts and desired outcomes.
2. Think about the objectives that could fall under that focus area
Once you have identified your focus areas, you should then think about the objectives that could fall under each one. Objectives are specific goals that you want to achieve within each focus area, such as increasing website traffic or decreasing customer wait time.
3. Set measurable targets (KPIs) to tackle the objective
For each objective you should set measurable targets, also known as Key Performance Indicators (KPIs). These can include things like website visits, followers, or customer satisfaction ratings. Setting KPIs will help you track and measure the progress of your objectives and provide valuable insights into the effectiveness of your strategies.
4. Implement related projects to achieve the KPIs
Once you have identified and set your KPIs, the next step is to implement related projects to achieve them. These projects, also known as actions, are specific initiatives that need to be done in order to reach your objectives. Examples of projects could include launching A/B testing, creating social media campaigns, or automating customer service.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is a powerful strategy execution platform that can help you easily create, manage, execute and track your strategic plan. With Cascade, you can quickly and easily create, monitor, and measure your online marketing plan and see faster results from your strategy.