What is a Publicity Plan?
A publicity plan is an organized, step-by-step strategy to increase brand visibility and build relationships with key stakeholders in the media, industry, and public. It involves setting clear goals and objectives, creating actionable initiatives, and then measuring and reporting the results. Publicity plans are essential for marketing and public relations teams to create a consistent and effective plan for generating publicity and media coverage.
What's included in this Publicity Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Publicity Plan template for?
This publicity plan template is designed to help marketing and public relations teams create a comprehensive plan for generating media coverage, increasing social media engagement, and increasing brand awareness. It provides a structure for defining focus areas, setting measurable goals (KPIs), and implementing projects that will help your team achieve those goals.
1. Define clear examples of your focus areas
A focus area is a broad concept or topic that you want to concentrate on in order to achieve your overall goal. Examples of focus areas may include generating media coverage, increasing social media engagement, or increasing brand awareness. It’s important to define your focus areas clearly so that you can create an effective plan for achieving your goals.
2. Think about the objectives that could fall under that focus area
Objectives are specific, measurable goals that you want to achieve in order to reach your overall goal. Examples of objectives may include establishing a press presence, increasing blog posts, increasing website visits, or increasing brand recognition. It’s important to set objectives that are achievable and measurable.
3. Set measurable targets (KPIs) to tackle the objective
KPIs (Key Performance Indicators) are measurable targets that can help you track the progress of your objectives. Examples of KPIs may include increasing press coverage, increasing blog posts, increasing website visits, or increasing brand recognition. It’s important to set KPIs that are achievable and measurable.
4. Implement related projects to achieve the KPIs
Projects (or actions) are the initiatives that need to be completed in order to achieve your objectives. Examples of projects may include developing press releases, creating blog content, implementing a follower acquisition strategy, or implementing a website optimization strategy. It’s important to create projects that are achievable, measurable, and actionable.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade strategy execution platform helps teams create, track, and measure their publicity plans. Cascade’s easy-to-use interface allows teams to quickly and efficiently create and execute their strategies, set measurable goals, manage projects, and track progress. With Cascade, teams can quickly and efficiently see results from their publicity plans.