What is a SaaS go to market strategy?
A SaaS (Software as a Service) go-to-market strategy is a comprehensive plan of action designed to successfully launch and promote a SaaS product or service to its target market. It involves identifying the target market, developing marketing and sales plans, setting pricing and distribution strategies, and optimizing the customer experience.
What's included in this SaaS go to market strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the SaaS go to market strategy template for?
This SaaS go to market strategy template is designed for any company that is launching a SaaS product. It is a comprehensive tool for companies to create a strategy to go to market with their products. Companies of any size can use the template to map out a strategy and track performance.
1. Define clear examples of your focus areas
Focus areas are the broad topics that you want to address with your SaaS go to market strategy. Examples of focus areas include establishing a sales pipeline, refining the onboarding process, and increasing SaaS retention. Each focus area should be broken down into objectives, KPIs, and projects that will help you achieve the focus area’s goals.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals that you want to achieve under each focus area. Each objective should be achievable in a reasonable amount of time and should be measurable. Examples of objectives could include generating leads, converting leads, improving UX, and automating onboarding.
3. Set measurable targets (KPIs) to tackle the objective
Key performance indicators (KPIs) are the numerical targets that you want to reach in order to achieve each objective. KPIs should be measurable and should be based on the objectives. Examples of KPIs include increasing organic website visits, increasing click through rate, decreasing time to onboard, and increasing customer satisfaction.
4. Implement related projects to achieve the KPIs
Projects are the actions that you will take in order to achieve the KPIs. These projects should be related to the focus area and objective. Examples of projects include implementing an SEO campaign, implementing an email marketing campaign, implementing an interactive onboarding tutorial, and implementing an automated onboarding system.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform can help you quickly and easily implement your SaaS go to market strategy. It provides detailed analytics and insights into your strategy, so you can track performance and adjust your strategy as needed.