What is a Strategic Marketing Plan?
A strategic marketing plan outlines the company's marketing and advertising goals and initiatives. It is designed to help the organization focus on its target audience and allocate resources for the most effective marketing activities. The plan typically includes a description of the current marketing situation, objectives, strategies, tactics, and a timeline for implementation.
What's included in this Strategic Marketing Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Strategic Marketing Plan template for?
This strategic marketing plan template is designed to help marketing managers, digital marketers, and business owners create a comprehensive plan that aligns with their overall strategy and goals. It provides a framework to help you outline the focus areas, objectives, and projects necessary to achieve success.
1. Define clear examples of your focus areas
A focus area is a broad area of emphasis within the marketing plan. Examples of focus areas include building brand awareness, increasing conversion rate, and strengthening customer relations. For each focus area, you'll need to define objectives, set measurable targets (KPIs), and implement related projects.
2. Think about the objectives that could fall under that focus area
An objective is a specific, measurable outcome that is needed to achieve the focus area. Objectives can be used to measure the success of a focus area. Examples of objectives may include increasing social media presence, increasing user engagement, and improving website usability.
3. Set measurable targets (KPIs) to tackle the objective
A KPI, or Key Performance Indicator, is a metric used to measure the success of an objective. For each objective, you'll need to set a measurable target, such as increasing followers on Instagram, decreasing website loading time, or increasing customer satisfaction rating.
4. Implement related projects to achieve the KPIs
A project (action) is an actionable item that is required to achieve the KPI. Examples of projects may include increasing company's presence on social media platforms, generating targeted campaigns to increase user engagement, and implementing design changes to improve website usability.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform enables you to quickly and effectively develop, implement, and monitor your strategic marketing plan. With Cascade, you can easily track progress, identify potential risks, and measure results - all in one place.