A Sustainable Tourism Development Plan is a strategy designed to protect natural and cultural resources, promote local economies, and enhance visitor experiences. It is a roadmap for tourism boards, destination management organizations, and stakeholders in the tourism industry to ensure their development plans are sustainable and focused on the long-term success of the destination. This template provides a comprehensive guide for creating a plan that meets these goals.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
This Sustainable Tourism Development Plan template is for tourism boards, destination management organizations, and stakeholders in the tourism industry who are looking for a comprehensive guide to create a sustainable tourism development plan for their destination. This template provides a straightforward and easy-to-follow structure that will help you create an effective plan.
A focus area is a broad area of concern that you want to focus on when creating your plan. It is important to identify clear and specific focus areas so that you have a clear understanding of how to best achieve your goals. For example, in the Sustainable Tourism Development Plan, the focus areas are Protect Natural and Cultural Resources, Promote Local Economies, and Enhance Visitor Experiences.
An objective is a specific goal that you want to achieve within a focus area. Objectives should be achievable and measurable. For example, under the focus area of Protect Natural and Cultural Resources, objectives could include reducing negative environmental impacts and increasing environmental protection.
A key performance indicator (KPI) is a measurable target that you can use to track your progress toward achieving an objective. It should be specific and measurable. For example, under the objective of Reducing Negative Environmental Impacts, a KPI could be to decrease the carbon footprint by a certain number of tonnes.
A project, or action, is a specific activity that you can implement to achieve a KPI. Projects should be related to the KPI and be achievable and measurable. For example, under the KPI of Decreasing the Carbon Footprint, a project could be to increase environmental awareness among employees and consumers.
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