What is a Virtual Event Project Plan?
A virtual event project plan is an organized, multipart strategy that outlines the steps necessary to reach the desired goals of a virtual event strategy. It should include objectives, actions, and measurable targets (KPIs) to ensure success. Having a plan in place helps event planners and marketing teams stay organized and focused on their virtual event strategic goals.
What's included in this Virtual Event Project Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Virtual Event Project Plan template for?
This virtual event project plan template is designed to help event planners and marketing teams create an effective plan for virtual events, such as webinars or conferences. By having a plan in place, event planners and marketers can ensure that their virtual event is successful in achieving their goals.
1. Define clear examples of your focus areas
A focus area is a broad topic that defines the overall goal of your virtual event. Examples of focus areas could include engaging audiences, improving retention, or improving brand awareness. Each focus area should be broken down into objectives, actions, and measurable targets to ensure success.
2. Think about the objectives that could fall under that focus area
Objectives are specific goals that are necessary to achieve the desired outcome of your focus area. When creating objectives, make sure that they are specific, measurable, achievable, and actionable. This will help ensure that your objectives are attainable.
Examples of some objectives for the focus area of Engage Audience could be: Increase Attendance, and Increase Interaction.
3. Set measurable targets (KPIs) to tackle the objective
Measurable targets, or KPIs, are measurable objectives that are used to track the success of the event. When setting KPIs, it is important to set initial and target values and to select a unit of measurement. This will allow you to accurately track the progress of your virtual event.
An example of a KPI for the focus area of Engage Audience could be: Increase attendees from 200 to 500.
4. Implement related projects to achieve the KPIs
Projects, or actions, are specific initiatives that are necessary to achieve the desired KPIs. When creating projects, make sure that they are well-defined, achievable, and actionable. This will help ensure that the necessary steps are taken to reach the goal of your virtual event.
An example of a project related to Engage Audience could be: Create promotional materials.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform is a powerful tool that allows event planners and marketers to track their virtual event project plan in real-time. With Cascade, event planners and marketers can easily track their progress and make adjustments as necessary to ensure the success of their virtual event strategy.