Work is not working!
Karim Zuhri, COO at Cascade, takes on the challenge to discuss with top leaders from around the globe why 'work is not working'.
On this occasion, Kyle Poyar and Karim Zuhri talk about the importance of having a Product-led-growth strategy and how it can drive sales for startups.
Kyle shares how important it is for software to solve the users' problems, and not the buyers, as well as the importance of having free trials before committing to a purchase.
Kyle leads OpenView’s Growth Team, responsible for advising portfolio executives on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $150 million in additional enterprise value in the last three years. Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in product-led growth (PLG), optimizing go-to-market strategies, and SaaS benchmarks.
