Browse strategy studies

For any aspiring beer brewer, the success story of Heineken is an inspirational tale almost too good to be true. Since it was founded over 150 years ago, the Dutch brewing company has become one of the leading brewing companies on the planet. Its brand is deeply ingrained in sports culture, sustainable practices, and society as a whole.

Whether you’re moving to a new apartment or it’s simply time to let go of that beaten up and wobbly coffee table, there’s one name that jumps to mind whenever you’re in need of furniture: IKEA.

Dyson has grown exponentially from trialing 5127 vacuum cleaner prototypes over a number of years to becoming the go-to choice for office and home appliances. Let’s take a look at Dyson’s remarkable journey.

There’s a franchise of a grocery store that is so popular their biggest marketing expense is a sampling station inside the store. This store is Trader Joe’s.

We explore the strategies that Lululemon utilized that resulted in their activewear taking over gyms across the world.

The emergence of Spotify as the leader of the music streaming industry can be best described as groundbreaking. Their rebellious idea of disrupting the music industry and making music “free” for everyone was downright crazy.

Seattle-based coffee monolith achieved something every entrepreneur dreams of — establishing a new culture and becoming the leading provider in their own industry. Not only in their home country but also worldwide. How did they do it?

The Coca-Cola Company is an American beverage company that started with a single recipe for a carbonated soft drink. One hundred and thirty years later, the company is one of the largest companies in the world delivering hundreds of brands in over 200 countries and territories.

In this strategy study, we’ll take a look at how Costco pioneered the business model, what elements make it as successful as it is, and why it allows Costco to do things other retailers simply can’t or won’t do.

If you’re familiar with the world of online dating, you most likely understand the premise—swipe right if you’re interested, swipe left if you’re not. With modern dating so rudimentary, how has Bumble become a publicly traded, billion-dollar sensation?

It's quite a surprise that the winged Greek Goddess of speed, strength, and victory became the number one, best-known sneaker and sports apparel brand in the world. But the story of Nike's growth sheds light on how it all came together and how two sports fans became the founders of what is now the largest sports fashion company.

Domino’s Pizza Inc. is an American multinational conglomerate pizza restaurant chain. It was founded in 1960, and the company is branded as “Domino’s.” They have had one of the most significant impacts on the restaurant industry.

Toyota's dominance in the automobile industry is unquestionable and undistributed as it consistently delivers through its quality products.

Unilever is a force to be reckoned with in the business world. Want to find out how Unilever has grown exponentially over the years and how it continues to thrive? Find out all that and much more in this ultimate Unilever strategy study.

Bunnings Warehouse, an industry giant that has redefined what it means to indulge in DIY hardware. What began in 1886 as a small sawmill has now transformed into a multi-billion-dollar business with a continued upward trajectory.

We might never see another retail chain grow in the way that Walmart did as we slowly shift to a digital-first world. They were true pioneers and have changed the game delivering retail experiences across the country and the world.

In this strategy study, you’ll see how PepsiCo became one of the most renowned brands in the world. By leveraging innovation, technology, and market strategies, PepsiCo became a benchmark for success.

The name itself tells you everything that you need to know. Home Depot. This is where you can come and get everything you could possibly need for your home improvement in one place. And that’s exactly the brand image that the company wants to portray.

Whether or not you wear makeup, chances are you're familiar with the 112 year old cosmetic giant L'Oréal, and you may even regularly use products owned by the L'Oréal Group without even knowing it.

There is only one brand in the world associated so powerfully and undeniably with the feelings of warmth, joy, and magic: Disney. This almost-100-years-old organization has proven time and again that businesses can have intergenerational impact and influence.

While not a traditional growth story about a sole founder of a multi-billion dollar enterprise, the behind-the-scenes events of the world's leading space agency offer many takeaways. NASA's 63 years of operation is a tale of heroism, inspiration, ingenuity, teamwork, loyalty, and many other qualities that business leaders still envy today.

When considering the world of toys and entertainment, it is difficult to even construct a sentence without acknowledging one of the world's best toy companies, LEGO.

Qantas is considered one of the best-known brands in Australia and is one of the major long-haul airlines globally. This study will take you through the journey and highlight the strategies Qantas used along the way.

As a world and industry leader in environmental advocacy, we all have a lot to learn from Patagonia and its impact on the earth, our communities, and the clothing industry.